How LiveSpace digital signage offers agility and speed Sometimes, the capability to respond quickly to changing situations can make all the difference. Marketing campaigns take weeks to organise, with all their component parts synchronised to meet a designated launch date. By which time a competitor may have had several weeks of uninterrupted freedom to establish… Read more …
Month: June 2017
Localisation in digital signage
MRG featured Localisation heavily at both RDSE and GBS in May this year. But what does it actually mean? In essence it allows commercial discretion to be applied by a local manager, allowing him or her to show locally-specific displays adverts without affecting the integrity of the corporate brand. How does it work? Various branded… Read more …