Places Leisure is a leading provider of fitness and leisure services in the UK, offering state-of-the-art facilities including gyms, swimming pools, and sports courts.
Committed to promoting active lifestyles and community engagement, they provide inclusive programmes for all ages and abilities, fostering wellness and social connections in their welcoming environments.
Lauren Benning, Marketing Manager at Places Leisure, leads a dynamic team of nine people, responsible for promoting everything from soup of the day to salsa classes.
Prior to using LiveSpace, Places Leisure relied on a mix of A4 posters, banners, and leaflets for internal promotions. However, these traditional methods often failed to capture the attention of their audience effectively.
“They look so much nicer.”
The shift to LiveSpace digital signage brought significant improvements in how Places Leisure promotes its offerings.
Digital screens replaced A4 posters, providing a more attractive and interactive medium for advertising.
Lauren explains, “We much prefer putting out content on the LiveSpace screens. They look so much nicer and are more interactive.”
Digital screens were strategically placed in high footfall areas, such as near reception desks and café areas.
This placement ensured maximum visibility for promotions.
Lauren shares, “We’ve put the screens up close to the reception areas and by the café area, which is great for us to promote there.”
“This level of control is a massive benefit.”
One of the standout features of LiveSpace is its flexibility and the full control it offers.
LiveSpace gives Places Leisure complete control over content displayed, ensuring all promotions are relevant and timely.
Lauren emphasizes the control and flexibility LiveSpace provides, allowing her team to quickly adapt promotions based on real-time needs.
“If an event becomes fully booked, we can immediately update the content. If we need to extend a promotion for a specific class, we can do that too. This level of control is a massive benefit.”
“Learn it, Like it, Live it”
One standout feature of LiveSpace is the ability to showcase customer testimonials and member stories, which Places Leisure has used effectively to highlight the benefits of their services.
“We did a campaign called ‘Learn it, Like it, Live it,’ focusing on member stories across different areas like swimming lessons and fitness,” Lauren shares. “This was displayed on all our digital screens and received great feedback.”
“For internal marketing, it’s super helpful”
LiveSpace has proven particularly effective for promoting open days and group workout classes. The engaging and eye-catching content helps drive traffic to the website and boosts participation in events.
Lauren notes, “For internal marketing, it’s super helpful. It engages the customer a little bit more.”
Switching to LiveSpace digital signage has improved Places Leisure’s internal marketing.
The flexibility, control, and engaging nature of digital screens have enhanced their ability to promote both primary and secondary products effectively.
Lauren Benning concludes, “100% LiveSpace is helpful… it’s so eye-catching and super useful. We definitely recommend it.”
Using the power of digital signage, Places Leisure continues to create impactful and memorable experiences for their members.
Contact our team today to find out more about how digital signage can help your business.