29 January 2018
Why is this important? It means that when you plan your campaigns, you can address large numbers of screens simultaneously by scheduling the changes in advance, with absolutely minimal effect on your network. It also means that if you react to a competitor’s offer, the instant you commit the change to your chosen screens, it will be displayed. These real-time changes ensure your screens remain accurate at all times and your competitors will be amazed at the speed of your response.