An effective internal communications strategy is key for any successful business. Keeping your employees informed, engaged and motivated can boost productivity and foster a positive workplace culture. This blog explores 8 ways digital signage can help your internal communications strategy.
Many organisations are turning towards digital signage to improve their internal communications, replacing traditional methods like emails and noticeboards for bright, eye-catching visual notices.
With digital signage, you can display your notices wherever, whenever and however you want them. From staff birthdays to live sales leaderboards, digital screens can be used to display a wide variety of media content.
1. Create attention-grabbing visuals
No more missed memos. Make your messages stand out with bright colours, animations and dynamic video content. Overlay scrolling messages on top of your content to ensure key announcements are always on-screen.
2. Target your messages by location
Display targeted content in areas that your staff will see it. Create specific playlists with messaging that is relevant to each team. With digital signage, you have full control over each screen, which can be managed via an online dashboard.
3. Schedule content to run at specific times of day
With digital signage, you can schedule notices to display whenever you want. From event reminders to shift schedules, your message will only show for the duration you set, then fall back to your usual playlists.
4. Motivate staff with leaderboards and goals
By connecting to your CRM system, live sales data can be pulled and displayed on screen in real-time, encouraging teams to hit targets and achieve their goals. Using playlists, you can run these in sequence along with your other notices and messages.
5. Utilise content templates for consistent branding
Create and customise page templates with your organisation’s colours, fonts and logos. Using pre-designed layouts will streamline your content creation process, saving you time and effort.
6. Display useful information with digital signage widgets
Ranging from local weather forecasts to live share prices, automated signage widgets help keep your teams informed. Display your social media feeds or YouTube videos as part of your regular playlists, showcasing your latest branded content and keeping employees in the loop.
7. Embed your PowerBI reports
Display live data dashboards and reports on-screen, enabling your teams to track KPIs and other useful metrics for informed decision making. Run these in sequence with your internal communications notices, or utilise touchscreens for interactive reports.
8. Make the most out of your screen space
Get the most out of your screens with display layouts. Splitting your screen into panels allows you to display separate content to each area. However, it’s important to keep things simple to avoid overwhelming people with too much at once.
A popular approach includes a main panel, alongside secondary panels with date/time, news headlines or other additional information.
Digital signage – your way
Digital signage offers a multitude of tools for content creation, scheduling and management. Identify what works well for your organisation, keep your content fresh and up-to-date, with relevant information for your teams.
Interested in digital signage for your organisation? Contact us today for a quote.