Historically, digital signage systems were installed to achieve an uplift in sales over and above the sales achieved with paper versions of a company’s advertising, promotions and the special offers. Here at MRG, we believe the use of live data within your advertising campaigns is equally as persuasive. Here are a few examples;
- Your campaign needs a boost, so a change to the discounted price needs to be acted on swiftly. You need a responsive mechanism that is easy to manage
- You need to ensure your advertised prices on the digital signage system are the same as in your tills. We can take a data feed to ensure it all matches perfectly
- You are a big brand with nationwide coverage but want to automatically adjust the prices to suit the locality
- You’ve sold out! And a quick tick against the item instantly records ‘Sold Out’ on the menu boards and other displays
- A close competitor is aggressively marketing a product you both stock. You need to respond with a campaign on your own terms
LiveSpace digital signage automates many features to reduce manual intervention. It uses minimal bandwidth because only the change is transmitted without re-transmitting the image or other associated collateral.